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EDITOR Reginald Leung
INSTAGRAM @ReginaldLeung
SHOP Chill Pop

I think one of the most interesting things about the design process isn't always the result but the adventure that took a creative mind from point A to Z. Whenever I go to galleries I always ask the creator what they're inspired by and how it led them to the finished product. Sometimes the journey is congruent, other times the path isn't what you'd expect. But that's the beauty of the process, the journey itself is like it's own art piece. No two journeys are alike and it always tells a different story. In this post, I'd like to take you on a journey of how I made Chill Pop

INSPIRATION. As a designer, I'm attracted to things that range far and wide so it's not always easy to contextualize my inspiration. Although I'm very good at editing my stream of consciousness, my mood boards often don't make sense to anyone but myself. But I can tell you it all starts with a feeling, sometimes a statement, but most of the time a vision that I'm compelled to manifest.

Early on, I knew I wanted Chill Pop to feel like summer. The colours red and blue came to mind because they're the universal juxtaposition between hot and cold; but more importantly, it reminded me of the Firecracker popsicles that my parents used to buy me at summer carnivals when I was a kid. Every time I see those I always get nostalgic. Below is an abbreviated mood board so you can see where I pulled some of my inspiration from. 

"During the design process I'm hyper critical of whether the design is 'worthy' of purchase."


DESIGN. I always start every design with a sketch, nothing elaborate, just enough for me to get an idea on paper. I went through many iterations of the print knowing that it needed to be risograph friendly which dictated what I could do. In hindsight it was frustrating because this was my first time setting up a file for a risograph printing press and though I managed to make it work for Chill Pop, in the end, I decided to go with a digital printing press for some of my other prints.

While I sketched I played around with shape, size, colour shades, orientations and layouts. I like employing minimalism where I can in my designs, but I feel that sometimes injecting creations with a bit of dimensionality makes for a more memorable experience for the viewer. During the design process I'm hyper critical of whether the design is "worthy" of purchase. I understand that this criteria isn't always measurable because art is subjective; and though art is a luxury, my hope is that my customer feels like their purchase is money well spent.  

NOTES. It's difficult to summarize all aspects of the design process in a single post. When I do these process posts I try and keep everything in a neatly curated stream of consciousness where the audience can effortlessly follow along. Of course, there are aspects that have been left out but the ethos is present. Some designs unfold more linear than others.

I personally like how Chill Pop turned out. I always get asked by people how I "know" a design is finished and I always just say "I just know" I'm not sure how else to describe it other than a natural instinct. 

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